“New Beachbody Product Idea” Insanity: Day 30 of 60

Wow, I am at day 30 of 60.  Halfway done.  I will say this to all of you thinking of Insanity, it goes fast.  P90X went by quick, so did this program.  If there is one aspect to the programs that continues to surprise me…it’s the time flying by.  You look at this stuff on an infomercial and think, “Man, 90 days is a long time” or “60 days will kill me.”  It is seriously an obstacle to getting people engaged.  But it’s the most real mirage you will bump into as a coach.  It’s a real concern, but it ends up being nothing.

Many who know me, know that I am an eCommerce professional and have been doing this for more than ten years now.  I know a little of that which I speak today.

So…here is a new Beachbody product idea.  Live streaming like Netflix.  Instead of buying all the DVD’s, the exercise programs could be kept on the web.  How it would work is, people enroll in a product like P90X or Slim in 6 or Insanity, etc. and then opt for a Shakeology delivery.  They pay a subscription fee up front for the month and renew each month thereafter.  They pick a start date for the program.  On Day 1, the first routine is available.  On Day 2, the second routine is available.  And so on.    

Each segment can only be played twice in one day (in case you mess up or get interrupted) and can be streamed to a computer, a smart TV, through a Playstation 3 or Wii…almost any of the options available today to bring content to your home.  It can also be monitored by Beachbody.  When you play it for the day, it fulfills your Challenge requirement and you are entered in the drawings and/or Coach qualified.

When you complete any program, and have obviously paid the monthly fees, you then are able, under your account, to access that one program, and all its segments, any time you wish.

How is this beneficial?

From the workout perspective, it would really be no different than having the DVD’s at home.  In fact, you could stream it from any location where you could get an internet connection, on vacation or on a work trip.  Nothing needed to bring along.

Each Daily Routine would be broken up into its individual exercise segments.  P90X Triceps Shoulders and Abs, for example, would be broken up into its 24 or so individual exercises on the web.  This could be used later for those who want to mix and match and create hybrid routines.  Once you have completed both Insanity and P90X, for example, you could configure your own Hybrid routines (or use some Beachbody sponsored and pre-programmed ones)  and share (with trainer oversight) amongst the Beachbody community.  Every time you complete a new program, you would have all of the exercises available for you and be able to save your routines on your Beachbody account.

From the sales perspective, it would give the Coaches the ability to get someone to try the program at a lower price point and not lose revenue opportunities from someone who thinks 60 or 90 days is too long or that the money up front is too much.  Imagine that, instead of getting someone to commit to the Challenge Pack, you could also offer them a chance to commit to Shakeology and then a one month subscription to the exercises.  You could get someone in the door at a lower price point and if they blow out, at least you earned some income for the effort.  Let’s face it, half a “Yes” with some upside potential is better than a complete “No.”

So there you have it. My idea of the day.  This blog is a little short but it packs a punch.  I think Beachbody could do well with this.

Beachbody is having their annual Coach Summit this week in Las Vegas, NV.  I can’t attend.  Maybe my colleagues could take this idea to the Big Boss!  Just a thought!